HubPost brand
assets & guidelines.
The wordmark, symbol, and colors, ready for press, partners, and creators.
The name.
HubPost is always written as a single word with a capital H and a capital P. Never “Hubpost”, never “Hub Post”, and never in all caps.
Product names (API, MCP, features) are written in title case the first time they appear and lowercase afterwards in body copy, e.g. “the HubPost MCP server” then “the MCP server”.
When referring to HubPost in a sentence, treat it as a proper noun, not as a verb. Prefer “scheduled with HubPost” over “hubposted”.
The HubPost wordmark.
The wordmark is our primary signature across digital and print. Use the black wordmark on light surfaces and the white wordmark on dark surfaces. Always preserve at least the height of the “H” as clear space on every side. Every file has a transparent background.
The palette.
HubPost runs on a high-contrast base of pure black and white, with Ink for body copy and Stone reserved for secondary text, including the “Post” in the wordmark.
#000000
RGB 0, 0, 0
#FFFFFF
RGB 255, 255, 255
#171717
RGB 23, 23, 23
#737373
RGB 115, 115, 115
Use it well.
A short list of things that keep the HubPost brand consistent wherever it shows up.
Do
- Keep clear space around the wordmark and symbol.
- Use the black mark on light backgrounds, white on dark.
- Pair HubPost with neutral surfaces and quiet typography.
- Link to hubpost.co when referencing the product.
Don’t
- Don't recolor, stretch, rotate, or outline the marks.
- Don't place the marks on busy or low-contrast imagery.
- Don't add effects, drop shadows, or gradients.
- Don't use the marks to imply endorsement or partnership.
Writing about HubPost?
For interviews, partnership questions, or anything you can’t find here, email us and we’ll get back within a couple of business days.